The Decision Room

EXCLUSIVE ACCESS
TO
SPORTS PROCUREMENT

Built by the people who sit on real evaluation panels. Now working for you.

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Tier 1

Awareness & Education

Understand how buyers really score proposals.

Tier 2

Assessment & Scoring

Expert-led scorecard against 5 procurement criteria.

Tier 3

Debrief & Learning

Expert-led debrief session with your team.

Independent Procurement Insight for Sport

THE DECISION ROOM

Every sport contract is won or lost in a room you never see. The Decision Room is built by people who have sat in it, scoring bids for Six Nations, ECB, SailGP, the Football Foundation and more, across every sport and every market. We bring what happens inside the room to both sides of the table.

Built on direct experience at

SailGP
Six Nations
ECB
Premier League Stadium Fund
FA of Ireland
iSportConnect
The Hundred
Nations Championship 2026
CIPS
Football Foundation
The Decision Room

The Platform

Three tiers. One platform.

Each tier stands alone or works in sequence, structured to meet suppliers where they are in their procurement journey.

Tier one

Awareness and education

Invitation-only masterclasses, ten seats per cohort, led by working evaluators. Learn how sport procurement decisions are really made: expectations, governance constraints and the common ways bids fail.

  • ·Raises baseline quality across the market
  • ·Creates a shared language between buyers and suppliers
Upon request · 10 per cohort

Tier two

Assessment and scoring

Upload your commercial proposal and see it scored the way a real panel would score it: a global score with clear sub-scores and evidence-based feedback on strengths, weaknesses and where quality drops materially.

  • ·Includes a free 15-minute consultation with a practitioner
  • ·Expert-led, with human judgement where it matters
  • ·Know your score before they do
From £199 / report

Tier three

Debrief and learning

Turn every result, won or lost, into an unfair advantage next time. Hands-on expert support on what mattered most and which gaps are decision blockers versus hygiene issues. We take on a small number of programmes at a time.

  • ·Not different answers, advising on tactics or commenting on competitors
  • ·Designed to help suppliers improve future submissions without creating conflicts of interest
By application · subject to availability

Assessed by people who have sat on the panel

The platform does not sit inside tender processes. Suppliers get clarity and reduce wasted bid spend. Buyers get better quality submissions. It raises standards upstream.

Panel-tested assessment

Our assessments come from evaluators who have scored real sport-sector bids, not consultants guessing from outside.

Independent by design

No commission, no conflict, fixed fees. Our only interest is the quality of your decision.

Evidence, not opinion

Every score is built on a transparent, evidence-based framework you can defend in any boardroom.

New: Buyer Intelligence

For sports organisations that run tenders without a procurement team

Mid-tier sports bodies run tenders informally, score proposals inconsistently and waste time on weak submissions. The Decision Room gives them the infrastructure they've never had.

Brief Builder

Guided templates to build a clear, structured brief. A scoring criteria builder that lets you define weightings before going to market. Export-ready RFP document for distribution.

Proposal Assessor

Structured scoring framework mapped to your own brief criteria. Panel-ready evaluation sheets. Comparative scoring view. Audit trail for governance and accountability.

Learn more

Ready to make better decisions?

Whether you're a supplier looking to improve your proposals or a sports organisation seeking better procurement, we're here.

Get in Touch